Thursday, November 04, 2010

#DL10 Thursday Afternoon Keynote

Presenter: Brent Schlenker
We are at a point of turmoil and flux (same point of turmoil and flux we've been in)
We are starting to see stuff coming to fruition (true)

Presenter: Marcia Conner

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
- 5 billion mobile phone subscribers
- 96% of folks under 30 are n a social network
- $650 billion in productivity is lost from unnecessary business process interruptions
- People aren’t connecting as they need to be.
- 9 in 10 trust strangers for recommendations

The demand for progress is clear…just not in your organization

Remember - we are together and not alone.

Focusing on the user - becomes a message that carries through in all the work that you are doing. "I am loved" - from the Learning and Development org in Helzberg diamonds. Thoughtout the org - top / down to customers.

find pearls amid sand easier than ever before.
Also learned that change grows in unlikely corners

They went from being the org focused on education to being the org focused on how people learned.
- Connected and connecting people

Social media not always social - we are looking at a little screen in an empty room.

But this time we are connecting people.

We have always been connecting - but not necessarily in the same way.

LMS - moving to collaborative technologies
- managing educational content similar to sharing

Not the same as informal learning.
- When reading a book and not talking - not social, but informal
- When in a classroom having discussion - social and formal.
- #lrnchat - formal and social

Social media is technology used to engage 3 or more people.
- 3 people: new dynamic. Different perspective and new ears.

Social learning - participating with others to make sense of new ideas
- Social learning theory has been around for close to 50 years.
- Now a small version of the larger idea that we talk about today

Today - more participating and engaging, not just modeling behavior.

What is new is how powerfully social media and social learning work together.

Social media often viewed as a channel. For marketing.
- But much for effective when connecting people together.
- Help people make better decisions

Alone isn't lonely or remote.

Telus - uses flip cams to demonstrate what is going on and upload. Helps folks in the field. In one instance - 1 minute, 40 responses. Includes customers.

Technology changes - humans don't

If your org isn't moving into the space because it is afraid of the technology - remind them people will always connect.

The technologies are not core to the message. It is what the technologies can DO

Social Media Categories
- Social Networks / Online communities (we have them inside the firewall)
+ Many have consumer-facing + employee to employee options
- Media Sharing - video, podcasts, etc
- Microsharing - twitter
+ People who don't blog, don't like "micro-blogging" any better
+ Little pieces of info conveyed across the miles between the big blocks of work we do.
- Living content - Google Docs, Wikis
+ Can contribute, add etc.
+ perpetual beta
- Personal / Virtual immersive environments

There are actually 125 different social media categories - bookmarking, tagging etc

But this is all a continuation of how people naturally work and learn together.

the network makes us safer
Who has best stories?

Who is not using social media because what you do is "too secret".
- Mayo Clinic - where we will end up when all else fails.
- Using social media technologies to manage the flow of info ON THEIR OWN TIME.
+ Not like the beepers
+ Can filter as needed
- Can use the microsharing to ask quickly without meeting in person

Social media can be used to improve knowledge sharing
- foster learning
- provide more informal learning opportunities
- Improve communications
- Finding resources more easily
- Boosting collaboration
- Build organizational relationships

Social media allows people to learn even if they don't think about the work they do as being "educational"

What are you doing? By answering that question - you are educating people around you.

What do you need to know NOW?

We had better be asking what the workplace of the future will be doing.
- Workplace: more women, less likely to have someone take care of details at home for them.
- Deloitte - found that people were interested in changing jobs. Allowed people to find parts of the org they were not aware of and KEEP THE PEOPLE.

Rogers Diffusion Curve of Innovation
- We are still in the Innovator stage
- Not too late to get started.

(and my computer is about to die...... sigh.....)

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