Tuesday, October 15, 2019

Focus on Transformation, not Digital

The Digital Transformation is not digital.

The tools within digital transformation – AI, Machine Learning, Quantum Computing, Big Data, etc. – are just that. Tools.

What are you using these tools for?

What problem are you trying to solve with these tools?

What are you transforming into?

The new technologies, in and of themselves, help us solve problems. They “disrupt” by allowing us to address issues we were not able to address before. They “disrupt” by providing access to information that we could not see before. They “disrupt” by showing us opportunities we couldn’t see before.

Acknowledging “disruption” and determining how (or whether) to respond is the transformation. This is the human moment.

Again I ask – What are you transforming into?

Only then, should you worry about what technologies will assist you in that transformation.


This post triggered this article. https://sloanreview.mit.edu/article/transformation-without-technology/ (Thanks Vijay!)

The Digital Transformation Playbook (Amazon affiliate link) – This book is about the strategy and mindset required for “digital transformation.” It encourages you to answer the question “What are you transforming into?” and shows you how “digital” fits into that answer.

The Design Thinking Playbook (Amazon affiliate link) – This book provides a toolkit for answering the question “What are you transforming into?” as well as the question “How do I best provide value to others?”

It’s not about the tools, it’s about the tool user.

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