Thursday, May 24, 2018

Reskilling Prong 3 – Scheduled Deliverables

I do best when I know what steps I need to take and, for the scary bits, those steps are small enough that I can do that step today and celebrate the fact that I’ve taken the step.

Is this quick? Nope. I’m making progress.

Days when I am feeling more confident about what I am doing, I get more steps done.  Days where I am not right in the head – at least I did something.  I count that as a win.


Learning sticks when we apply it. Not just when we hoard information.

To that end, I create small, low-risk projects for myself to start.

What that looks like will vary for everyone.

As I get more comfortable, I increase the risk and scale.

For instance, creating a marketing architecture and plan requires a number of small steps and deliverables attached to those steps.

Small, low-risk – create a MailChimp list.  MailChimp has a free level and allows you to create a list.  Is your list created and working? Yes/no.   (BTW – that is not an affiliate link. MailChimp is a popular tool in the marketing space for a reason, it’s really simple.)

Small, higher risk – ask people to join the list.  Again, a deliverable with a measurable outcome.  How many people are on your list (that is not you and your testing accounts)?

The risk is in the ask. Getting over the fear of asking and what people will think of you. Some of us have an easier time with this than others.

Slightly larger, slightly higher risk – ask people you don’t know very well to join the list.  Yet again, a deliverable with a measurable outcome.

This time, you can work with lag and lead measures. Lag measure – how many people are on your list?  Lead measure – how many people did you ask today?

This is the deliverable I am currently working on.   Eventually – I will have enough information to be able to see a percentage of the number of people I asked vs the number of people who signed up.


When done well – you can work up to large, multi-deliverable projects at a significant risk level.

Unfortunately, many of us try to go big right out of the gate.

In my experience, 9 times out of 10 that is a huge mistake.

Failing big makes it much harder to try again.  Not only have you burned yourself out, you have also damaged your goodwill with others.

Don’t under-estimate the power of small, low-risk projects.


This is a good time to offer my personal marketing and mailing list disclaimers:

  • If you sign up for my newsletters (check the sidebar of the blog) – I will send you monthly newsletters, any freemiums I develop, and potential offers as I come up with them.  My intent is to provide value and not spam your inbox. You get enough email.
  • If you decide to watch my Masterclass – the newsletter subscription will not be automatic. I do have email follow-ups (like everyone else) – but I’m not going to hound you every 2-3 hours.  I’ll send a separate invite to a newsletter subscription, but you can choose whether you want to subscribe or not. Again, my intent is to provide value and not spam your inbox.
  • The blog is always there.  I do not intend to cease writing for free just because I am trying to make a living.  The blog is one way I reflect and process information. I’ll talk about this more in a future post.

Does the above go against common marketing practice?

Yes – I don’t want to clutter your inbox.  My goal is to build positive relationships.

Providing me with your email tells me that you trust me to provide value.  For that, I thank you.

Oh – and feel free to let me know what you would like to see me cover.  What is your most pressing problem?


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