Thursday, December 28, 2017

WHY Do You Want To Do These Things?

I will be launching a new service in January 2018 that will help you create clarity around your goals, certainty about what to do, and help you provide a greater impact on your work environment.

In the meantime, I’d like to share a free PDF containing a useful personal prioritization exercise to help you get started.



I hope you can join me on this journey!
Today we will combine what we want to feel with what we want to accomplish.

We’re looking for WHY we want to achieve these goals.

It’s knowing the WHY that will help us keep going when we hit the inevitable dip.


Today’s assignment:

For each goal:


I mentioned earlier that one of my goals for 2018 was to read 52 books.

Why do I want to do this?

To expand my influences and to return to a deeper, more comprehensive, and more relaxing way of consuming information.

How will this goal help me feel the way I want to feel?

  • Even as a kid, I found sitting down and reading a book relaxing.  Relaxed is one of my desired feelings.
  • Much of my preferred reading material leans towards non-fiction.  I have a large stack of business and psychology books on deck for this project.  The education in these areas will help my confidence.  Confident is one of my desired feelings.


Some goals may not have a clear connection between the goal and the desired feelings.

For instance – another goal I mentioned was to launch a new product/service in 2018.

Why do I want to do this?

I want to help make work life more humane.  My immediate experience and the experiences of close friends and colleagues drives this project.

Like Simon Sinek, this particular project was born from personal pain. I’ve been trying to solve my own problem.  From that effort, I feel I have information and experience that I think will help others.

I know some of the undesirable feelings I will have as I finish creating and launch and market the project include:

  • Fear
  • Frustration
  • Anxiety
  • Anger
  • Sadness
  • Hopelessness
  • etc

However, I also know that I will feel the following:

  • Loving –  I want to help my friends (many of whom are in the middle management and project management ranks) find happiness and help them feel more competent and capable.  If, through my work, I can help at least one team find the space to de-stress and work effectively with each other and with others – I will consider that success.
  • Joyful – I’m going to count the feeling of accomplishment as joy. I feel joy when I reach milestones. I will feel joy when I officially launch and complete the construction phase of the project. I will feel joy when I get my first customers.  I’m sure there will be other joyful times too during this process.
  • Confident – Even if this project misses the mark, I have gained new skills and learned important lessons while I built and marketed this solution.  I can use this information to improve the product and to improve my other services.
  • Contentment – If this project succeeds beyond my wildest dreams, the work delivers significant positive change in people’s working environments and personal lives,  and I’m able to systematize it in a way that others want to share, I anticipate feeling the contentment of a job well done.

I’m looking forward to seeing what happens.



Start with Why: How Great Leaders Inspire Everyone to Take Action (Amazon Affiliate Link)

Simon Sinek is the go-to person for finding your Why.

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