Over the US Thanksgiving holiday weekend, I encountered a TED talk done by OK Go.
In the talk, they explain that they don’t have ideas, they find them.
Or, more accurately, they have an idea that might be interesting – then spend a healthy chunk of their budget experimenting to see if the idea is viable, and then creating a plan against what they discover.
This is different from most of the projects I’ve been on, which assume that it HAS TO WORK.
If you have 18 minutes, this is well worth your time.
And if you have an EXTRA 6 minutes, this is a fascinating behind-the-scenes for one of their more complicated videos.