Monday, June 18, 2012

#mlearncon Creating a Mobile Strategy

Workshop: How to Create a Successful Mobile Learning Strategy
Presenter: Clark Quinn

I'm going to tackle my public notes from this all-day workshop as a series of takeaways for my environment.
This very loosely reflects what Clark said in his talk. 

The notes are very personal and only applies to my preliminary thoughts around how to implement these ideas in my environment.
Mobile Guru is going to be fed lots and lots of coffee when I get back.  He'll need it.

My organization's "Mobile Mission Statement" (as I understand it.  Need to get with Mobile Guru to confirm.)
- Anytime / Anywhere / 24x7
- Target seamless movement between desktops / tablets / smartphones to access and finish tasks.
- Not quite BYOD, but we will need to support it that way.

Other things to consider:
- context sensitivity.  How can we leverage location and context?
- Capture ability.  Constructing understanding.
- Social. Where is it appropriate to incorporate?  What cultural and compliance barriers exist?

How can we make it easy for folks to get EVERYTHING they need to do their job when working at the university?
- Easy access, mobile-friendly portal? 
- How to access information, support and expertise with the device they have on-hand?
- How can we support the change from novice to practitioner to expert and their differing learning needs?
Stages of implementation
Stage 0: Converting existing materials
  + We may need to let them do this if only to show that yes, this is a bad idea.  "Pick your battles"

 + Suspect that the smaller screen size of mobile phones will be what ultimately decides the issue and possibly break the hold of dense text-based powerpoint slides as "eLearniing" once and for all.  At least, that's my hope.

Stage 1: Performance support
  + Reorganize materials around the way people think
  + Re-engineer for easy find and access
  + For mobile - the smaller the chunk the better.  This way for eLearning too - but with mobile, we don't have the flex.

Stage 2: eLearning -> ePerformance
  + eCommunity - even easier access to experts and expertise. Collaboration and crowdsourcing
  + Broader Distribution
  + Greater Integration - potentially customizable help in existing application help files.  Many vendors have this.  Will need to figure out a way to better leverage this.  Partner with the Enterprise Apps team.

Stage 3: Performance Ecosystems
  + Not entirely sure what this looks like

End Game: Intelligent Systems
  + System able to push content based on context and prior patterns.  Think Amazon Recommendations.
Strategic Process
- Gather Information
  + What is already out there in the environment? Projects that relate?  Business units already doing mobile?
  + What are people already doing - at work? at home?
  + What strategic components (resources, partners, metrics, policies, governance, support structures, plans, project schedules) do we already have to work with?
  + What are the vendors doing that we can leverage?
  + What constraints are we under (time, money, equipment, political support)

- Develop Goals
  + Main goal - aligned with organizational strategy
  + Secondary - to help accomplish the main
  + Tactical - goals for the individual tactical projects to achieve the main and secondary strategic goals

- Prioritize Tactics
  + Might base this on timelines for upgrades + projects on deck

- Execute

Rinse and Repeat

Strategy - 3-5 year timeline
Tactics - months to maybe 1 year (ideally)
Strategy Components - what do we have and what do we need?

- Support - how are we going to support the device(s)? purchasing? issues with content / apps?

- Plan - it's good to have one.

- Resources - financial, people, tools, infrastructure, technology

- Schedule - when do we need this by?  what order are we doing things in?

- Partners
  + Fundamental Partners - who will you need to do stuff?  
  + Strategic Partners - who do you need as cheerleaders so stuff gets done?  Will become governance.

- Metrics
  + So what do you want to get out of all this?  What = success?  This needs to be defined up front.
  + We really need to start measuring "befores".
  + How do we gather the information we need to determine whether we are on the right track?
  + Include metadata

- Governance
  + Quality control of materials
  + Audience for metrics
  + Are we still on track with strategy?
  + Go/no go decisions
  + Development and change management of strategic decisions
  + Accountability for schedule
  + Review and update cycle
  + Maybe model after Gate Review Board in IT?   Esp for learning and content?

- Policy
  + Existing Policies - Section 4 of our IT Policy website covers most of what we need via Compliance and usage.
  + Will we develop a learning strategy?  A content strategy?
  + How enforceable will a non-BYOD policy be in our environment?
Other random notes:
- Mobile is a platform

- The smaller the chunks the better.  Now I just need to convince the others.....
  + What do I need to do to get folks to start reconsidering their "instructional design"

- Need to get an update on internal Search Engine optimization from the web team.  Are the marketing folks still the owners?  Do they have a strategy?  Can crowdsourcing improve our current (lousy) search capability?

- Need to ask the web team about their mobile strategy / progress.  Anything we can piggyback on?  Maybe an evil mobile foursome (me, mobile guru, architect, web person?)
  + What other skills will I need to develop to help this process?
  + Who else has valuable skills and what do I need to bribe them with?

- HTML5 and mobile web standards are starting to stabilize enough to act on. yay.

- May want to do some follow-up / research re: Abeline Christian U and their mobile strategy. 

- Check out what is happening in the mobile space with medicine. Are they really that far ahead now?

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