The upgrade of our LMS provided a fantastic opportunity to finally "market" this bugger.
Before the upgrade, or any marketing, we had 2500 active users. This was all word of mouth.
Sally, Sid and I came up with a plan.
Before the upgrade - we did the obligatory warnings and added
- an introductory movie (thank you employers for letting me share this piece of epicness)
- quick references that we included with the warning emails
- a customized "the system is out" page that included the above movie and the quick reference
Directly after the upgrade we did
- In-person workshops. I wound up training 15 people.
- a big, apparently popular, presentation on SkillPort in our Service Excellence conference. I say apparently because my session wound up being only 1/2 full
I have some monthly online sessions scheduled for the next 3 months. The first one is next week. I currently have 0 people.
Funny how the seemingly high demand vanishes when you actually give them the opportunity to DO something.
Here are the conclusions I have come to as a result
1) I am a lousy marketer
2) Maybe the quick references and movies were so good that people felt no need to avail themselves of the instructor-led, in-person training
3) Maybe the system itself is so well designed folks don't need training (personally - I am digging the SkillPort 7.0 re-design)
Any ideas on how to better market this thing are welcome.