Wednesday, June 02, 2010

#IeL2010 Social Media Bootcamp

Sitting in on Mark's afternoon social media bootcamp session. Reputation and credibility

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One potential tool - TownHall
- Demonstrate value of potential news
- Same vote up/down as Digg, Slashdot, etc.

Huge growth in enterprise-grade 2.0 companies
- SocialText one example. Facebook type thing behind the firewall.
- Jive Software another example

These tools can be very valuable in universities to provide more contextualized environment.
- Find folks within the university who may not be in an obvious department with skills you may need
- Makes invisible resources visible

Yammer - can "like" a "tweet". Easier to create groups.
- Inside the firewall version of Twitter.
- Easy to determine reputation within an org.

These tools are NOT culturally neutral.
- Will attack expertise and traditional definitions of an expert.

You build your reputation by contributing to communities
- There are no shortcuts to building a reputation.

What to consider - how are people going to respond to being "called out"?
- Expect clashes over who the credible expert is

You will also have to consider legal issues - especially if all can edit.
- IBM - logo in box, this information is vetted. The "official" version
- latest discussion - in another box with another logo.

Stream vs. Finished product.
- Stream may reveal a more nuanced context to the finished product.

Most social networking based on publish / edit.
- Naked Conversations - wrote book on the web. Comments chapter by chapter.

In the future, resources cease to be scarce. What is your social currency? Whuffie

Tara Hunt - Social Spelunking

You can build and destroy reputation based on how you relate to the community.

You have to address the fear in current subject matter experts.

The community will tell you if you are valued.
- Example - Retweet rank
- There is both - quality of content PLUS quantity.
- Also - how much you engage vs. just broadcasting.
- Authenticity - people want an authentic voice. Honest, not playing, not posing.

Communities of Practice - less than 10% engage.
- When you scale as rapidly and far as Twitter - 10% is still a lot.
- Why is Twitter a successful community? Because it is easy, quick, mobile. Doesn't take much time. Can personalize.
- You can break up without anyone's feelings hurt.

You can build a reputation in Twitter.
- You can ping your network
- What do you read, blog, tweet.

Kongregate - games built and shared by users

Surrounding the games - so many social media features.
- can chat
- badges achievable on the public profile
- Game discussion. Very honest commentary on game design.
- Imagine if in the middle of the page - people are real-time rating your content. Publicly viewable. This is INCREDIBLY social.

GovLoop - social networking site for government folks. Built on Ning.
- Set up a community for yourself (if you pay some $$ these days)

Is there a trick to getting people to join?
- Gotta keep feeding the fire!
- 2 types - project-based community
+ You are gathering to solve a problem
+ Problem-solved, community done
- Ongoing knowledge communities by role
+ eg. an engineering group
+ the mission is bigger than any one project
- To keep adding content, allow users to add content.
+ If not adding, look at larger organizational culture.
+ Do they value contribution? Are they punished?
+ If see the value - will beat down the door and off hours to contribute
+ Is there a reward for participation?
- Do we need the organization to DEMONSTRATE the value.
+ Give time. Give space. Give encouragement.

(Facebook being driven by social gaming)
(LinkedIn - role base)

NetVibes - webtop / dashboard
- click and share (must try this)
- Can build public dashboard.

DoD Social Media Hub
- Chairman of Joint Chiefs have social media strategy.

(left to go get seat at Dr. Clark Quinn's presentation)

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