Presenter: Brent Schlenker
Context is King
Content is Queen
People are Aces
Dr. Alison Rossett's session - risk averse nature. Things we need to do is to engage. (thanks Craig!)
Brent's takeaway - things have changed so much. Technology has forced us to change so much. The traditional ISD models just don't take those changes into consideration.
Context v. Content keeps popping up over and over.
We focus a lot on content. But mobile devices change the direction of what we need to design for.
- We need to look at a broader ecosystem
- The media selection is different
There needs to be multiple MODELS of the content
Multiple solutions (not just 1 media)
Design in a format / method that supports ALL of it as best as we can.
How do we do that? Don't know.
We are chasing the technology.....
We need to take risks - design is the value add that we bring to it.
- NOT what we have been doing
Our solutions cannot be packages
Think channels - persistent over a period of time
This is a very different model vs. event.
What is the conversation that needs to be taking place?
What tools do the folks need to have that conversation?
It's about the people, not the technology.
Our first responsibility
- Who the people are
- What context do they work in
- What content do they need to support the people and their context.
If you think technology first - you will lose every time
Mobile devices are extremely important
- smaller, faster, cheaper
- getting in more hands
In other countries - even more popular than
- Many places - folks may not have car, tv, etc but do have cell phone
- Very telling about future of where we are going
Traditionally: how do we take these courses and shove into mobile device....
- Screen too small etc.
We have to re-think design.
- The content must fit the context of use!!!!
The device really doesn't matter - because it will need to fit multiple (just in time, as needed, where needed)
Is new media what you think it is?
YouTube - video sharing to Talent Acquisition System
- The new lead singer for Journey found through YouTube
- The technology is a tool
Technology allows us to do things that used to take a really long time much less.
- From bands looking for players in the newspaper, talent agencies, etc with auditions and more auditions to...
- "Hey....look at this link! He sound amazing and already knows our tunes!"
Don't fight the good fight about getting Twitter.... (forget the brand)
- Look at new tools and functionality
- What is the USEFULNESS of these tools?
- How can we utilize this functionality behind the firewalls?
- How will this functionality solve X business problem?
YouTube - can get on all sorts of platform (PC, Desktop, iPad, iPhone ,etc)
- If I have connectivity - I can get YouTube
- Across all platforms
We can no longer assume location and context stability
In traditional models - people, how and where work.
- but today, they need the information OUTSIDE of where they work
- You can actually choose not to deal with it (again, at least ask the question)
Brent looks at people outside our industry
- Marketing - get latest tools and play with first.
- eLearning - we are a lagging indicator of technology.
+ we try to push the envelope - users aren't ready
Fred Wilson - Venture capitalist
- Golden Triangle - Social / Real Time / Mobile
- These are the movers in high-tech
- iPhone / Mobile, Facebook / Social, Real Time / Twitter
He sees the next play in the tools that combine all 3 sides of the golden triangle
- Looking for solutions that bridge Social/Real-time/Mobile
- Can lean more to 1 side than other
- "The cloud" may be part
Wherever you are at - you can access your information in real time.
Evernote - note-taking tool with mobile ap (I use it)
- iPhone, iPad, cloud space (I use web)
- Can share pictures, audio, etc
How do we design and create content as eLearning designers / developers so that it can be consumed any way.
- How does my other device know I've looked at that content?
Goal: Make the user's life easier
Content is not dead.
Not sure if context is MORE important because of mobile.
We just need to pay more attention to it now.
- how many people got it the first time
- What was your "a-ha" moment?
- The power for many was context + real-time. News....
- The people following feeds and hash tags.
- Power in the retweets.
Chase Jarvis - The best cameTra is the one that's with you
- Pictures with his iPhone camera
- You are capturing a moment / experience
Our version - what is the best learning tool?
- The one you've got with you
The iPhone is with you!
People have great learning tools in their pockets / purse / "murse" (man-purse)
Why don't we take advantage of it?!?
Overall - it is still not a natural thought to think about all of the different contexts when we create.
Why isn't there a way for us to easily create content across platforms?
- ...yes, we know about the technical issues.
Think about things a little differently. Not worry so much about "implement right now"
You will have to ask yourself this soon, if not now.
Conversion will be an issue soon.
Ask - is it still the right thing...whatever you "convert" to.
(Audience: video wasn't posted in siloed system / talent acquisition system. Posted in a system focused on a function. Labeling something and stashing in a certain place reduces its value. What is stopping us from putting things in multiple places)
We create content for one specific purpose. Why can't we open the content up for more uses?
- Does everything have to be packaged within a course?
(Audience: Maybe we should think more in terms of mashups and the ability to leverage)
Structured content - how perfect.
- Problem - it's harder to do than to whip out a Captivate or Articulate movie.
- We have lots of pressure to create!
- Not a lot of time to create an engine that will pull the materials as needed and organize with context.
ISD Models and Media Selection
- Our current models ask us to select media (laserdisc, video, etc).
- Pick 1.
Where we are going - we need to be designing for multiple channels of delivery
- continued discussions (blogs, chat, etc)
Worst implementation of Web 2.0 technologies - a one-off
- Management and leadership training course.
- Folks forced to blog. Turn on blog for course. End of every day - had to write a blog post. End of course - blog went away.
- Blogs are conversation devices around a TOPIC, not the course.
+ Need the persistence.
Context of how content is being created / shared is changing significantly.
- What is being learned real-time without us?
How do you integrate that in what you are doing?
- Do you need to stand anything up if everything is already out there?
Get to know someone in the IT department
- (How do so many people still NOT know an IT person!!!!)
- Can't have E without IT
Get to know the IT roadmap (Wendy's next homework assignment)
We think Training is a very powerful department - but we really don't have that much.
- What do you have right now in the organization
- Use what you have! What tools are already available. If not turned on - ask them to turn it on!
+ and if you are real nice - they may even turn it on for you!
There is a free module to make your Sharepoint module look like YouTube.
- Very little technical mojo needed
Be creative! Take a risk!
Don't keep trying to buy something new!
Google Aps as LMS.
Needs analysis list - lots of this you can do on Google.
Is security important? If so - what pieces need security.
- If security is an issue - this is where you need to really love your IT department.
- As ISD - all we need to know is that it is a requirement for x.
Outside LMS - still not ubiquitous.
- Still siloed.
- Sometimes, best solution for now.
Getting things added - figure out what it is that the IT department needs
- May not be a security issue or technical issue. Often a Support issue.
- "How are we going to support this"
"If the government can do it - anyone can do it!"
- Examples everywhere in all industries of internal social networking.
- The nut has been cracked. There are ways we can do this.
We need to start taking a look at what we need to do to make our stuff
- Effective pedagogically
- Accessable across contexts
Who knows what it is going to be next?
If you keep your media structured right
- can get complicated... (this is where I need to talk to Aaron....)
Search-able, edit-able, link-able, tag-able, feed-able
- Keep design and display elements (package) simple
- secure-able also added
If send them all of the raw files - can put in way that works best for them vs. packaging (Flash)
- XML can help
- It is harder than just whipping out captivate.
- Long-term, being able to share the raw bits easily will be very powerful.
Let OTHERS create the meaning of the content!!!
Challenge (Audience): balance controllable/traceable/trackable with flexibility
- Aaron: has to be business need as to WHY you are tracking. Tracking is worthless if you don't know why. What are you doing with that information? We need to push back.
- the conversation has to happen.