Monday, June 01, 2009

#ASTD09 Monday Keynote

Presentation: Monday Morning Keynote
Presenter: Tony Bingham, President ASTD

No internet in the big halls. Probably interferes with the audience polling system. Something I’ve never seen used before. Probably because I’ve never been to a professional conference this large.



Cameras, big fancy set (nice job on the capital BTW. Freeman does nice work.), sprung for the high end lighting rig with smartlights. Good stuff..

BTW – changing the hash tag to #ASTD09
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So the way they are using this…..
- They have a question slide.
- You have 10 seconds
- Press the button
- Will show answers
- Discuss.

They spent a lot of time collecting demographics as a warmup for using the device and the keynote. More interesting than watching someone babble.

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“Is that a light at the end of the tunnel….or is it a train?”

Informal learning and social learning 2.0
- We have a history of dancing around the subject
- If we DON’T respond or take action, you risk becoming irrelevant

Tony Karrer encourages companies to start adapting to the trend in informal learning. Otherwise, marginalized.

Our creative energies MUST INCLUDE getting our hands around informal learning.

If most of the learning is informal – shouldn’t you at least be involved?

This is going to alter the profession’s landscape.
- Key driver is the millenials. [or maybe the recognition that this has been going on all along – we are just now recognizing it because the technologies are cooler than books and cube-walking and more accessible than Unix, professional film editing equipment and C++]

Don Tapscott – Grown Up Digital

Net Gens largest generation ever. Oldest is 32.
- Size of the workforce – 162 million
- Millenials will make up 47% of workforce in 2014.

Tapscott says that the evidence is strong that they are the smartest generation ever – raw IQ scores, across race, income, regions.
- Think its cool to be smart
- See themselves as essential part
- 7 of 10 chose being smart over good looking

Net Gens approach work collaboratively
- Idea of management changing.

Bottom line – if you understand the Net Gens, you will understand the future and you will see HOW INSTITUTIONS NEED TO CHANGE TODAY.

Groundswell – Charles Li and John Bernoff. – you can live and thrive in this new environment
- 1 million viewers. Filmed Comcast tech who fell asleep who was waiting on phone for help from Comcast.

People are talking about your brand on MySpace, YouTube, etc.

You can’t tame torrent of people creating stuff.

People use technologies to get things they need from each other!

Why now?
- People – desire to connect
- Technology - interactivity
- Economics – online economics

Net Gens not want any other way!
- Freedom – esp. when and where want. Work and personal blur.
- Customization – used to being able to customize. Manage as individuals. Individualized learning. LOTS of feedback and dialog
- Transparency
- Integrity
- Collaboration – don’t care about climbing latter. Want challenging work.
- Entertainment – and make work fun too. Should be the same thing.
- Speed
- Innovation

TechCrunch – eBay (2006) 50% internet time. Used to be fun. MySpace, YouTube, Facebook now more “fun.”. eBay(2008) 1.5% internet time.
Does anyone think that formal learning will be what appeals to the Net Gens? No.
Is formal learning dead? No.
- Certification, Compliance, Deep Learning. Still need the structure.

Not that informal learning takes over everything. It’s a modernization of the learning function.
[or…it’s another set of tools in the toolkit!]

Princeton U – 70% of learning occurs from within the work environment (informal). 20% from feedback (mentors). 10% formal.
- Give special attention to the 70%
- Learning orgs, esp. We focus so much on the 10%, we’ve given up the other 90%
- If we don’t get into the high 70%, we become irrelevant

Most definitions of informal learning describe it by what it isn’t
- Learning that is informal (ha)
- Often people also combine social and informal.
- Yes social is an important component, but informal encompasses so much more.
- Also include search

Problem solving through linking minds. Our issues have become so complex and changing, it’s too much for one mind – VP, Booz, Allen, Hamilton

Social media connects information in the right time in the right way.

ASTD research study on informal learning
- 98% respondants said learning occurring to some extent. 2% to high extent
- People expect it to increase.
- Enhances to high extent
- Percentage of training budget to informal learning? 36% - no $$$$ (yikes!)
+ THIS MUST CHANGE

Do you think having learning function drive informal learning be good for you professionally?

Key impact area – knowledge retention from informal learning
- Gotta insure this knowledge is captured [we need to become Knowledge Managers!]

We have technology to get information in – but there still needs to be Quality review
- Make sure also that you capture which situations the stuff is good for
- Can catalog, search and locate subject matter experts
- Readily accessible.
- Good news – organizations DO see informal learning working.

Web 2.0 technologies are enablers.
- Support collaboration and informal learning.
- Provides incredible flexibility with how its implemented.

Organization spending on Web 2.0 will surge over next 5 years.
- 4.6 billion dollars annually.

People want to collaborate and they are investing in it.

What is happening in your organization?
- Current survey – 45% experimenting with them now. 35% not permitted.
- ASTD research report
+ Improved knowledge sharing
+ Fostering learning
+ Improve communication and collaboration
+ Find resources
+ Only small minority of companies using Web 2.0. Still not yet widely adopted.
+ 87% predict that will use more Web 2.0 in 3 years
+ C level – less than ½ fully understand RSS, mashups, social networking.
+ 95% indicate technology effective, but not super effective – more a function of lack of understanding
+ 59% lack of understanding the roadblock to implementation

How to start
- Use blogs to gather and share data
- Have effective search systems
- Integrate into culture
- Wiki gardeners

Informal learning can complement formal learning.
- Can now have access to formal courses AND informal tools and experts.
- Can also use to attract new work force and better collaborate
- Can also use to encourage and reward authorship

Driving Results through Social Networks – Cross and Thomas
- Organizations increasingly dealing with newcomers (may less than 1 year)
- US workers change jobs 10 times between 18 and 37
- More effective onboarding critical
- Biggest issue – jumpstart productivity
- Productivity lost due to learning curve – 2-5% total revenues. 8 weeks (clerical) to 20 weeks (professional) to 26 weeks (executives)
- No good – great systems for onboarding, lousy systems for retention

Can use informal learning for retention
- Help people feel connected at work
- Routine communication makes people feel more connected to organization

Web 2.0 not just for Net Gens but for everyone.

Jay Cross - Connections are everything!
- Easily accessible watercoolers

Steps to facilite informal learning
- Create and nurture communities of practice
- Create formal coaching and mentoring relationships (see attending / resident relationship)
- Create time for informal leraning
- Create spaces for workers to collaborate
- Create systems so that information is captured.

Get serious – Claire Schooley (Forrester)
- How do you conduct training now?
- Provide tools to find content easily
- Collaborate with business units to develop effective strategies
- Employee performance results as a measure of successful learning experiences
- Keep track of how people rate informal and formal content
- Establish rules for people who post content – but keep them minimal to encourage participation
+ No company sensitive info
+ Must have value for at least 1 other person

A lack of understanding #1 impediment for implementing technologies

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