Web 2.0 and the Enterprise - Keynote
Presenter: Tim O'Reilly
(BTW - Here is the Pageflake for the conference, so you can see a whole bunch of opinions and the very cool twitter feed, real time.)
Brent's intro - Learning in a 2.0 World
(Group participation, What I (they) learned in Breakfast Bytes) - user assistance, link audio and video to online help.
Google Case study - open access video on "Going Green". (Having a hard time finding this. Finding a speech by a Google guy instead).
(Note to self - make sure you check out the Serious Games Zone)
- What is Web 2.0
- What does it tell us about the "new literacies" needed
- How to best teach them
What we really do "Change the world by spreading the knowledge of innovators."
- Finding technologies developed outside of mainstream, write the book.
- Book develop legitimacy. We can then move on. (Funny process, but true. Hard paper still seems more legitimate)
- Help people learn from the people on the edge
- Examples - Linux and Pearl (1991), First book on internet (1992 - only 200 sites on WWW)
(Mentioned the Open Source conference he organized in 1998. This may be the most important thing that live conferences do - help people meet each other who may not "know" each other. New level of intimacy after meeting someone in person and talking to them vs. remove).
Another "big parade" forming - brain-family(?) learning. Lots of things happening in neuroscience that can help learning.
Watch the Alpha Geeks.
- Those who are so comfortable with technology, they don't need "training." Just do.
- Watch, then extract.
+ Wi-fi. WIreless community networks predict universal wi-fi. Seeking out wi-fi anywhere - pringles can antennas, hanging on rooftops
+ Screen scraping predicts web services and the internet as platform
+ "Pedal-powered internet" - setting up local internets with energy from bikes - predicts new focus on energy.
(Look ma - the technology adoption curve!!!!)
The future is here, it's just not evenly distributed yet.
Look ahead and understand where it is going.
- People we best learn from are those who do not need our services.
- Our job - capture what they know and transfer to others. (Being the interpreters between the IT / Tech folks and non-tech folks).
We look at people having fun with technology and figure out what it means
- Pattern recognition!!!!
Example - Google, Yahoo, Amazon, Wikipedia.....What is in common
- Built on top of open source, not open source itself
- Services, not packaged apps
- Data aggregators, not just software
- Network effects from user contributions key to their market dominance (esp. eBay)
The Open Source Paradigm Shift
- The platform is becoming the services over the internet. NOT the computer in front of you (look, Blogger!!!! Not my computer notes, Word, or even pencil and paper. This is not hosted on my computer!)
- Most of the apps that matter to you today use Linux
The Network is the Platform
Those that failed - think the network is a broadcast medium.
Those that won - understood that the network is the platform. New types of applications possible. Ones that got better as more people use them.
User contribution system (YouTube, Digg, etc)
- Corporate example - Ideastorm (IBM) Customers making suggestions.
- Lots of us equate Web 2.0 with wiki, blogs, twitter, et.al.
Social media is great, but not the heart of the matter. Data is!
- Harnessing collective intelligence.
- Every successful Web 2.0 company is building a database whose value grows in proportion to the number of participants.
- Google's source of lock-in - Data. Has lots of it, and is harnessing it. Why they are successful.
Don't just teach people social media. Teach them about data.
Web 2.0 is about finding MEANING in user-generated data and turning that into real-time, user-driven services.
- Before, brute force data.
- Google, meaning in the structure of the links themselves. Central to success.
- See more deeply into the data.
- Yahoo, MS - top ad position to highest bidder. Google - can predict likelihood that someone click on add. They sell to person with most likelihood of click-through + price. Better results = more advertisers.
What you have to teach and incorporate into thinking.
- What turns web 2.0 is being better at data.
- Real-time, user-facing services created based on data.
Example - wesabe. Personal finance startup (like Quicken online).
- Certain types of analytics can be used against data collected.
- Will make recommendations - advertisers buy in.
Web 2.0 for the enterprise means letting users into your back-office.
What would Google do?
- If they were phone company, bank, FCC, ran your supply chain, factory, IT Dept
- Training Dept?
Testing on the toilet.
- Google - techniques and learning posted in the stalls. Testing on the toilet
New competencies - what you need to train.....
- Programming Collective Intelligence - machine learning
- Techniques for extracting meaning from large data-sets. Core competencies of data age.
- Get away from old model of data. (Hadoop) Shift in computer science area.
- Design - even something simple like default icons (Flickr v. 37 signals). 37 signals was smiling. More likely to keep the icon. Flickr - most changed (which was a desireable behavior for Flickr)
Designing a system that cause people to do the right thing is a powerful way to get people to participate.
Ex. Flickr - default Public rather than Private. Make it EASY to encourage people to do what you want them to do. Flickr wants you to SHARE your photo. Why went past Shutterfly.
2 books on Design
- A Pattern Language - Design things so it works
- AirGuitar - esp. Birth of the Big Beautiful Art Market essay
You sell products based on what they MEAN, not what they do. see Apple
Instrumenting the World - we are miving out of the world in which people typing on keyboards. Applications driven by new types of sensors. Your device is doing things for you.
Where coming from - Feral Robot Dogs.
Google - flu-tracker app based on where people are typing the keyword "flu" in their search engine.
How do you teach the right skills?
- Follow your own pioneers and alpha geeks. Look for the folks that don't need you. What are they doing?
(he was still talking... I really had to go)