Wednesday, September 17, 2008

Cogitive Dissonance for Safety



Source: Sebastien Maltais, Wikipedia
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You know how traffic slows down to look at anything unusual on the side of the road (police activity, cars in unusual positions, some guy trying to change his tire, the South of the Border billboards....)?

Cognitive Edge gives some examples of a town that has used that little piece of psychology to its advantage.

My personal fav - a Spongebob-looking creature waving from the rocks.

Who needs speed bumps?

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