Presentation: Analyze This: Is your elearning truly engaging
Presenter: Ryan Sparks, Care2Learn
How we can use existing software to measure engagement
Google Analytics (free)
Google tool (cost) - dependent upon firewall
Basis of Web Analytics
- Tracks how people arrive at a website and what they do when they arrive
- Bounce rate: percentage of single page visits or visits in which the person left your site from the entrance (landing) page
+ In courseware - will typically apply to the first page of the course.
- Exit Rate - the percentage of exits that occur from a page
- Conversion - Occurs when a visitor reaches a goal (last page, quiz completions, pdf download)
+ Think about what page goals you wish to measure
(issue for me - the LMS will already measure these things in our courses. May be more useful for the independent web pages)
I had given directions earlier on how to add Google Analytics to Blogger. Go to the Google Analytics site for more information on installing the tool on your website.
Understanding the data
- Daily visitors
- Top 5
- Average visitor time
- Average visitor depth
- Geographic distribution of visitors
- Average visitor bounce rate (single-page visits)
Add filters (to increase validity of date)
- Get rid of own access to course
- Get rid of instructional designers/developers updating content.
Things to ask
- Are the students interacting extensively with the course or just leaving the browser window open?
- Activities require a minimum amount of time being completed?
- What percentage are burning though the course?
- Is it most visited because -
+ Way course is structured?
+ Most paths to that page?
+ The content most useful, engaging, accurate?
(Left since I did not need this for my corporate situation)