For the first time in awhile, I think Microsoft has Google beat. At least in terms of widget development for dummies....
Case in point - the documentation for Gadget development from Google.
Easy cheezy for non-coders like myself to build spiffy gadgets. Microsoft provided excellent baseline code for us to edit. Microsoft spent a lot of time focusing on developer tools and user interfaces on this product.
The only current gripe I have about Popfly (and Google Gadgets) - my computer slows to a crawl during development.
I'll be posting my experiments here and on my Facebook page as I build them over the next few weeks.