Sunday, September 03, 2006
Individual Innovativeness Theory
Rogers' (1995) Individual Innovativeness Theory suggests that individuals react differently to change based on a stable trait or predisposition. He developed the following categories to define the various groups. From what I’ve observed, members of these groups have a key question they ask when looking at a particular technology.
Innovators - What is it?
Early Adopters - What problem will it potentially solve?
Early Majority - What problem will it solve NOW?
Late Majority - Does it work? (And how well?)
Laggards - Do I have to use this thing?
Depending on the audience, I find myself answering at least one of these questions during any given training. How do these questions impact your change management processes and training?