Sunday, September 03, 2006

Individual Innovativeness Theory



Rogers' (1995) Individual Innovativeness Theory suggests that individuals react differently to change based on a stable trait or predisposition. He developed the following categories to define the various groups. From what I’ve observed, members of these groups have a key question they ask when looking at a particular technology.


Innovators - What is it?

Early Adopters - What problem will it potentially solve?

Early Majority - What problem will it solve NOW?

Late Majority - Does it work? (And how well?)

Laggards - Do I have to use this thing?


Depending on the audience, I find myself answering at least one of these questions during any given training. How do these questions impact your change management processes and training?

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